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AF-X Fire Solutions Privacy Policy

Privacy statement

Version 2.0
Last amendments to this page: 10-07-2018

We are aware of the fact that you put your trust in us. Therefore, we consider it our priority to protect your privacy. This page informs you of which data we gather when you visit our website and why, as well as how we use these date to improve your user experience. Thus you will know all the ins and outs.

This privacy policy is applicable to all AF-X Fire Solutions services. Please note that AF-X Fire Solutions is not responsible for the privacy policy of other sites and sources. By using this website you accept our privacy policy.

AF-X Fire Solutions respects the privacy of all users of its website and sees to it that all personal information provided will be treated as confidential.

Our use of gathered data

Use of our services
When you fill out our reaction form, you will be asked to provide personal data. These data will be used to contact you. In case of concrete interest we will ask for additional data to enable us to carry out our services and to deliver your paid products. The data are stored on secure third-party servers. We will not combine these data with any other personal data.

Refraining from providing us with your relevant personal data will obstruct delivery. Without address and contact details we cannot be of service, as we need these data to ensure the physical delivery of our products.

When you send us email or other messages, we may store those. On occasion we may ask for personal data that are relevant to the situation at hand. This enables us to process questions and respond to queries. The data are stored at secure third-party servers. We will not combine these data with any other personal data.

Social Media
Our organization is happy to engage in dialogue with customers, interested parties and visitors to our website about our organization, services and activities through the web and (our own) social media channels. We aim to offer useful and relevant information and/or answer questions that are put to us through social media. To this effect we follow the internet as well as social media channels such as Facebook, Twitter and blogs. We endeavour to follow feeds on these channels, participate and/or proactively pursue and respond to individual, relevant questions and remarks. We explicitly reserve the right to refrain from responding to every single question or remark. No rights can therefore be derived from any reactions or lack thereof. In the course of participation in feeds and responding to questions or remarks, we may record (personal) data. These will of course be processed in accordance with this privacy statement. We are not responsible for either the way other users of social media channels process their data, or their content on social media. Should you have any queries or remarks, please contact us at info@af-x.com.

We collect data for research aimed at gaining better insight into our customers, so that we can gear our services to their wishes.

This website uses ‘cookies’ (small pieces of data placed on your computer) to help us analyze how users navigate the website. The cookie-generated information about your use of the website may be transferred to secure third-party servers. With the help of (Google) analytics, we use this information to keep track of the way you use the website and draw up reports on the website activity. Our website uses the following cookies:

The information is anonymized as much as possible and without passing on your IP-address. The information is transferred to and by Google and stored on servers in the United States. If under legal obligation to do so, Google can provide third parties with the information.

Google Analytics places the following cookies:

A cookie labelling your browser with an ID, which is used to calculate unique page visits, but is not linked to any personal data. Since the ID does not have to be changed often, it will be in place for 2 years (_utma).

A cookie indicating the user’s session. For instance, should you visit the website from 9 to 10am, that constitutes one session. Should you come back to the site at 3pm, that would be another session (_utmc) Since breaks before a new session are possible, this cookie is timed for 30 minutes (_utmb). Another cookie keeps track of which website you came from. This cookie is updated per page view and has a life span of 6 months (_utmz)

Finally there is a cookie to slow down the request speed. This cookie has a life span of 10 minutes (_utmt)

Website Analysis

  • Google Analytics and related cookies;
    • We have a processing agreement with Google;
    • IP-addresses are anonymized;
    • We have switched off the option ‘share data’ and do not use any other Google services in combination with Google Analytics.

Customer Interaction

  • Zopim by Zendesk (Chat service)

Social Media

  • LinkedIn
  • Twitter

We gather or use information for no other purposes than those described in this privacy policy, unless prior consent has been given. Purposes:

  • To make offers, execute orders, send invoices and process payments.
  • To handle queries or complaints. These can be dealt with via the website, in writing, by telephone or by email. AF-X Fire Solutions is entitled to do so under the terms of the pre-contractual phase. 
  • When you contact us for questions, remarks, or complaints, or to invoke one of your rights. This includes contact by telephone, email, through social media, the contact form, questionnaires and/or research, signing up for our (email) newsletter.
  • To comply with legal fiscal obligations attached to AF-X Fire Solutions
  • To calculate and record financial data ensuing from the agreement with you.
  • A legitimate interest entitles AF-X Fire Solutions to inform you of new products and services, whereby we will endeavour to take into account your preferences based on previously purchased products and/or services or your interests based on the use of our (mobile) website, recorded with your consent (including apps used, if any). AF-X Fire Solutions can also choose to do so via a dedicated campaign on social media. 

Whose personal data do we process?
AF-X Fire Solutions processes the personal data of (previous) customers, prospects, visitors to our website and other interested parties and stakeholders. 

Who receive the data?
AF-X Fire Solutions shares the data exclusively with parties that are involved in the execution of the agreement between you and our organization. We have entered into agreements with all these parties, stipulating which activities they may execute by order and under the authority of AF-X Fire Solutions These parties are not allowed to use the data for any other purpose.

Under no circumstances will we sell or otherwise distribute your data to third parties for commercial purposes.

Third parties
De information will not be shared with third parties other than the web applications we use to Communicate with you and to manage offers and orders. These data will only be used for the purpose of the relevant application and will not be distributed any further. Furthermore, there may be instances in which the information is shared internally. Our employees are under the obligation to respect the confidentiality of your data.

Web applications:

  • Freestyler – CMS, the engine running our web shop
  • Asperience – Our hosting party for our web shop and email
  • Zendesk – Our online chat service
  • Exactonline – Our accounting software
  • My Parcel and PostNL –The parties delivering our packages to you
  • ING – Our bank, through which you make your payments to us

This privacy statement is geared towards the use and possibilities of this site. Adaptations and/or changes to this site may lead to amendments to this privacy statement. We therefore advise you to consult this privacy statement on a regular basis.

Options for personal data
All visitors have the option to examine, change, or delete all personal information available to us at that time.

We store the following data to enable us to sell you our products, record all connected activities, receive payments and deliver you orders:

  • Address details
  • Email
  • Telephone number (optional)
  • Order and invoice history
  • Payments

Retention period
Various laws stipulate specific retention periods that need to be adhered to when processing certain personal data. These are called legal obligations to retain records and stipulate a minimum retention period. Data resulting from a fiscal obligation to retain records are those of the debtors’ ledger (once you have placed an order with us, you become an AF-X Fire Solutions debtor). These data must be retained for seven years. Every company has the legal obligation to retain its records for this period of time.
To enable us to offer guarantees, we will need to store data such as address details that are linked to the date of purchase (Order, invoice history, payments).
Since we sell fire safety products and consider quality of the utmost importance, we even store those data indefinitely: we need to keep monitoring and testing our products’ quality over time. Therefore, should changing product specifications give us cause, we may need to have to get in touch with you beyond the products’ technical life (15 years).

Special and/or sensitive personal data we process
AF-X Fire Solutions does not have the intention to gather data about people under the age of 16, unless with a parent’s or guardian’s permission. However, we cannot check a visitor’s age. We therefore recommend that parents are involved in their children’s online activities, so that no data about children will be collected without parental consent. Should you be convinced that we have collected data about a minor without parental consent, please contact us at info@af-x.com, and we will delete the information.

Adapt your details or unsubscribe from communications
Should you wish to change your data or have your data removed from our files, please contact us. For contact details see the bottom of this policy statement.

Switch off cookies
Most browsers’ are set to accept cookies, but you can change your browser’s settings to refuse all cookies or to receive notification when a cookie is being sent. The result of such a change in settings may however be that some functions and services on our and other websites cannot function properly.

How we protect personal data

AF-X Fire Solutions takes the protection of your data very seriously and takes appropriate measures to prevent abuse, loss, unauthorized access, unwanted publication and illegal changes. Access to your data is restricted to authorized AF-X Fire Solutions personnel and only to the extent that they need the information to properly perform their duties. 

Our website is secured in such a way that personal data you fill out on our website are sent to our organization via a secure connection. 

Should you nevertheless have the idea that your data are insecure or should there be indications of data abuse, please contact our customer services or send an email to info@af-x.com.

Complaints about our Privacy policy

You have the right to file complaints about our privacy policy with the national regulator Autoriteit Persoonsgegevens (Dutch DPA authority).

Your rights
Anyone whose personal data are processed by AF-X Fire Solutions has a right to request access to his/her own personal data. Should your data prove to be incorrect, you can have these data corrected. Furthermore, you have a right to transfer of your data. This means that the data our organization is processing on the basis of your authorization or the agreement can be transferred to another processing body. Should you wish to have your data deleted entirely, you can notify our organization to that effect. We will delete your data as soon as all (financial) obligations have been met.

Should you wish to invoke one of your rights, please send an email to this effect to info@af-x.com, stating ‘access’, ‘correction’, ‘removal’ or ‘data transfer’. AF-X Fire Solutions will ensure that your request is dealt with within the regulatory time frame.

Should you no longer wish to receive any information on relevant AF-X Fire Solutions products and services or actions, please notify us to by sending an email to info@af-x.com, stating ‘Blocking’. We will then block your contact data so that you no longer receive any communications from our organization. 

Queries and feedback
We check our compliance with this privacy policy on a regular basis. Should you have questions about this privacy policy, please contact us at:

AF-X Fire Solutions
Chamber or Commerce # 59661410
Grasweg 49
1031HX Amsterdam
+31(0)20 20 50 484

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+31(0)20 20 50 484 Contact